ABOUT
ATHLETIC PERFORMANCE EDUCATION COMPANY
Our Story
“Founded in 2016 by former professional rugby player Shane Cahill, Athletic Performance Education Company (APEC) has become a leading global provider of sports performance and fitness education courses. With a mission to be the world’s number one provider in this field, APEC stands apart from other education providers through its innovative blended learning model.
APEC specializes in delivering health and fitness courses, including Diploma in Personal Training, Diploma in Strength & Conditioning, and Diploma in Performance Nutrition. Targeting individuals aspiring to kickstart their careers in the fitness industry, APEC offers a unique approach to learning. By digitalizing and animating complex health science modules like exercise anatomy and physiology, training science and coaching science, APEC ensures that learners find the educational material easy to comprehend and applicable to real-world situations.
A key objective of APEC is to create a personalized learning environment where each learner is treated as an individual, allowing them the necessary time and support to enhance their academic performance. Through their chosen educational journey, learners acquire the knowledge, skills, and behaviours needed to excel in their field.
While operating on a global scale, APEC takes pride in its roots in the world of sports. The company initially provided strength and conditioning services to teams and athletes before expanding into fitness education. Today, APEC’s education team consists of professionals who hold coaching roles in professional sports, ensuring the delivery of cutting-edge training systems and methods.
With a commitment to excellence, APEC continues to revolutionize the sports performance and fitness education landscape, empowering individuals worldwide to thrive in the industry.”
Vision
Become the leading provider of sports performance and fitness education courses.
Mission Statement
Innovating Health, Fitness and Sports Performance Education Through Digital Learning
Values & Objectives
Create a learning environment where each learner gets treated as an individual.
Each learner is afforded the time and dignity needed to enhance their academic performance.
Each learner arrives at the desired outcome through their chosen educational journey.
What We Do
We deliver digitalised and animated education content designed to enhance our students' practical and theoretical understanding of health, fitness and the sports performance industry. Trusted by elite coaches around the world, our focus has always been on true and effective education within the fitness industry.
Who We Are
APEC is a sports performance and fitness education company. APEC's sole focus is to enhance modes of learning through the inclusion of innovative blended learning technology.
Meet The Team
Welcome to APEC Courses! Our team is dedicated to providing top-notch education and support to help you achieve your goals. Meet the experts who make it all happen:
Shane leads APEC’s high-performance team, overseeing the development of athletes and teams while also managing the delivery of APEC’s education programs. He plays a key role in aligning performance and education to optimize results across both areas. With a background in professional sports, sports science, and coaching, Shane ensures that APEC’s programs provide the highest quality training and education, driving success for both athletes and students.
As our Education Director, Shane ORouke oversees curriculum development and instructional quality. His passion for education drives innovation and excellence in our courses.
Krista manages our educational programs and supports student success. Her commitment to student engagement and learning makes her an invaluable part of our team.
Noel serves as the Director of Rugby at The Rugby Academy, overseeing the development and progression of players within the program. He brings a wealth of experience and expertise to the academy, drawing from an esteemed 15-year career as a professional rugby player. Throughout his playing career, Noel represented Ireland, Leinster, Leicester Tigers, and the Toronto Arrows, demonstrating his high-level understanding of the game and commitment to player development. His leadership ensures that athletes within the academy receive the highest standard of coaching, guidance, and performance support.
Jac is the Lead Strength and Conditioning Coach at APEC, playing a key role in the preparation and development of the athletes under APEC’s care. With extensive experience in team-based sports, he brings a deep understanding of athletic performance. In addition to coaching, Jac helps bridge the gap between practical performance systems and education, contributing to APEC’s modules by presenting on various components of fitness.
Zach is the Lead Sports Science Coach at APEC, specializing in performance data analytics to enhance athlete development. He plays a key role in collecting, analyzing, and interpreting performance data to drive informed training decisions. With a strong background in team-based sports, Zach applies evidence-based methods to optimize athletic performance. Beyond working directly with athletes, he helps integrate data-driven insights into APEC’s educational modules, ensuring that practical sports science principles translate into real-world applications for coaches and practitioners.
Tiarnan graduated from Durham University with a Bachelor’s in Marketing and Management. Semi-professional rugby player for the Canada Development Rugby team. Role in the company: social media content creator and media videographer, specialising in informational content production.
Sam provides expert coaching advice and strategies to enhance our educational offerings. His experience in coaching ensures that our programs are practical and effective.
John combines his knowledge of coaching and education to support our team in delivering comprehensive and impactful courses. His insights are key to our success.
Cory Hector is a High-Performance Consultant for The Rugby Academy. He bring a wealth of knowledge with him from roles such as Attack & Skills Coach for the Toronto Arrows. He also serves as the Head Coach at Guelph and coaches Canada’s U18 and U20 national teams. Recognized for his excellence in coaching, he was named Coach of the Year in 2024.
Michael brings a wealth of expertise to APEC as a high-performance consultant, leveraging his experience as a professional rugby player. He made 48 appearances for Ulster before signing with Edinburgh Rugby in 2015, where he earned 31 caps.
On the international stage, Michael represented Emerging Ireland in two successive Nations Cups, competing against top-tier opposition. His deep understanding of elite performance and athlete development makes him a valuable asset to athlete development at APEC.
We are proud of our team and their dedication to excellence. Together, they ensure that APEC Courses remains a leader in education and performance training.
